Today’s Brief Commentary:
Prompted by a LinkedIn post by David Ryan and then my comment (and his response), today, I address the topic of a media or press kit for your website. Such a kit is a one-stop page that has the important information and collateral about your brand and company. This tremendously helps anyone writing about you, whether in print, online, or social media. It’s a boon to journalists, analysts, and anyone looking to highlight your company.
First, let’s start with some good examples from the quantum world. On their press materials page, PsiQuantum has entries for
- Imagery – photos of what they make
- Site renderings – images of their proposed Brisbane site
- Video – B-roll of their sites
- Logos – the brand name and the symbol, in white and in black
- Links to their social media accounts
- Bios and executive photos – all in one place, so one does not have to look for them
- A significant paper about their technology
Next up is QuEra. On their Media Kit page, they have
- A concise “About” paragraph describing the company
- Black-on-white and white-on-black logos in JPG, PNG, and SVG formats
- Many images of their hardware
- Their leadership team’s names, roles, and photos, with links to their LinkedIn pages
You don’t have to create all these assets at once, but I recommend you work on having the following:
- Your leadership team’s names, roles, and photos, with links to their LinkedIn pages, even if this replicates information elsewhere. Ensure that the titles used here are the same as on LinkedIn.
- An “About” paragraph or two. If you are having trouble writing it, use a service like ChatGPT or Perplexity to create something for you.
- Photos of your hardware, if that’s what you make
- Photos of your people with your products in your lab or site
- Photos of distinguished visitors to your site. Have them hold something and look curious or enthused.
- Your logo in at least PNG format. Use that to create a version with a transparent background—extra points for black-on-white and white-on-black monochrome versions. If you have an SVG version, it will scale nicely if someone wants to make it large.
Second, HLA Marketing Communications, a specialist agency for quantum tech companies, is having a Zoom webinar, “Quantum PR – Build Your Brand, Build Your Business,” on April 17, hosted by Mike Kilroy. I recommend you register and join them.
Finally, many sites on the web can help you with your media kit. Some may be more extensive than you need now or not tech enough, but start building one now.
- Hubspot – “What is a Media Kit — and How to Make One That Wows [+Examples]”
- Adobe – “How to create a standout media kit with free templates”
- Canva – “Create a professional media kit online using Canva’s media kit maker”
- Foundr – “What Is a Media Kit: How to Make One in 2025 (With Examples)”
Remember that others may use this material verbatim when they mention you. Make it professional and good-looking.
Don’t forget to check out and bookmark my new sortable list of upcoming quantum technology conferences.
The latest Sutor Group report is freely available online: Quantum Processing Unit (QPU) Market Landscape (Abridged) – April 3, 2025.
Contents
Coding and Software Engineering
Release News: Qiskit SDK v2.0 is here! | IBM Quantum Computing Blog
https://www.ibm.com/quantum/blog/qiskit-2-0-release-summary?linkId=13796648
Date: Thursday, April 3, 2025
Commentary: Note the condition on the timing of quantum advantage.
Excerpt: We have introduced a C-language API to build and interact with the SparseObservable class, and we’ll be expanding on this functionality significantly as we progress through the v2.x releases. This is a major step in the evolution of the Qiskit SDK.
Last fall, at the Supercomputing 2024 conference in Atlanta, we shared our prediction that quantum advantage will arrive within the next two years, but only if the quantum and HPC communities work together. We believe a C-language API is an important step towards furthering collaborations between Qiskit and classical HPC researchers.
Management Changes and Announcements
Quantum Motion Appoints Seasoned Tech Executive as President & CCO to Lead Company Expansion and Commercialisation | Quantum Motion
https://quantummotion.tech/quantum-motion-appoints-president-cco/
Date: Wednesday, April 2, 2025
Excerpt: Quantum Motion has appointed Hugo Saleh as President and Chief Commercial Officer (CCO) to capitalise on the rapidly growing market demand for quantum computing. Founded in 2017 by leading researchers from Oxford University and University College London, Quantum Motion is accelerating its shift to productisation to meet market needs.
Post-Quantum Cryptography and Security
Utimaco launches Quantum Protect solution and free PQC simulator
Date: Wednesday, April 2, 2025
Excerpt: The advent of quantum computers poses a threat to today’s cryptographic landscape. A cryptanalytically relevant quantum computer that could break common public key schemes such as RSA or ECC is expected by 2030. That may seem far away, but organizations need to plan their migration to Post Quantum Cryptography (PQC) now in order to stay secure. Last year, the National Institute of Standards and Technology (NIST) not only standardized quantum-secure algorithms but also set a timeline of 2030 for their implementation and the depreciation of currently used cryptographic methods like Elliptic Curve DH, MQC, Finite Field DH, MQV, RSA etc.
Utimaco has been working for a long time on solutions that give its customers a head start in the migration to PQC. It’s received Frost & Sullivan’s 2024 Global Competitive Strategy Leadership Award in the Post-Quantum Cryptography industry in recognition of its efforts. The launch of Quantum Protect, and the free, fully functional Quantum Protect simulator, marks the next milestone in Utimaco’s PQC development.
Bitcoin Developer Proposes Big Changes to Future-Proof BTC From Quantum Threats | CoinDesk
Author: Francisco Rodrigues
Date: Saturday, April 5, 2025
Excerpt: Bitcoin could be headed for its most sweeping cryptographic overhaul yet if a new proposal gains traction. A draft Bitcoin Improvement Proposal (BIP) titled Quantum-Resistant Address Migration Protocol (QRAMP) has been introduced by developer Agustin Cruz. It outlines a plan to enforce a network-wide migration of BTC from legacy wallets to ones secured by post-quantum cryptography.
Quantum Computing
D-Wave Pushes Back At Critics, Shows Off Aggressive Quantum Roadmap
Author: Jeffrey Burt
Date: Monday, March 31, 2025
Commentary: The controversies surrounding the quantum annealing approach have been going on for many years? Is it quantum? Does it really offer an advantage over the best classical approaches? When will a universal quantum computer using a digital or analog paradigm surpass annealing once and for all?
Excerpt: D-Wave in early March claimed a small version of its upcoming Advantage 2 annealing quantum system – with 1,200 qubits – had reached “quantum supremacy,” hitting that point when a quantum system can solve a computational problem that classical computers can’t. In an edition of the journal Science, the company [said] it used quantum simulations to compute properties of a variety of magnetic materials of different structures, size, and timescales, solving in minutes a problem that it said would take a traditional supercomputer a million years. Institutions like the Flatiron Institute in New York City and École Polytechnique Fédérale de Lausanne in Switzerland disputed the findings, arguing the were able to run the same calculations using classical computing technologies.
Fujitsu Steps On To The Global Quantum Computing Stage
https://www.forrester.com/blogs/fujitsu-steps-onto-the-global-quantum-computing-stage/
Author: Brian Hopkins
Date: Tuesday, April 1, 2025
Excerpt: Fujitsu is embracing an all-in strategy in quantum computing — investing across a broad portfolio that includes superconducting and diamond spin qubits, open-source software development, quantum simulation, and a hybrid quantum-classical computing architecture. While most vendors focus on one or two of these elements, Fujitsu is working across all of them in its quest for a place on the world stage
DARPA’s ‘Landscape Scan’ Identifies Companies Targeting Industrially Useful Quantum Computers by End of Decade | The Quantum Inside
Author: Matt Swayne
Date: Thursday, April 3, 2025
Commentary: Congratulations to all those selected in this first stage. You are in great company and its going to be quite the competition!
Excerpt: The U.S. Department of Defense is putting nearly 20 quantum computing companies under the microscope to determine whether any can build a fault-tolerant quantum computer within the next decade. The Defense Advanced Research Projects Agency (DARPA) announced that 18 firms have been selected for the first stage of its Quantum Benchmarking Initiative (QBI), a program designed to verify whether any current approaches can reach utility-scale quantum computing — meaning a system that delivers more value than it costs — by 2033.
From Bits to Qubits: How Synopsys is Helping Advance Quantum Computing R&D | Synopsys
https://www.synopsys.com/blogs/chip-design/advancing-quantum-computing-rd.html
Date: Thursday, April 3, 2025
Excerpt: Today, the U.S. Defense Advanced Research Projects Agency (DARPA) announced companies that have been selected for the initial stage of the government’s Quantum Benchmarking Initiative (QBI). The initiative aims to determine if it is possible to build an industrially useful quantum computer much faster than conventional predictions.
Synopsys is participating in this initiative by working alongside Hewlett Packard Labs and other contributors: Applied Materials, Qolab, Quantum Machines, University of Wisconsin, and 1QBit.
For Synopsys, quantum computing represents a natural extension of our mission to empower innovators to drive human advancement. Quantum computing has the potential to revolutionize fields like materials science and drug discovery by solving complex problems that are beyond the capabilities of classical computers.
Quantum Networking
A router for photons: Transducer could enable superconducting quantum networks | Harvard
https://seas.harvard.edu/news/2025/04/router-photons
Author: Anne J. Manning
Date: Wednesday, April 2, 2025
Excerpt: Applied physicists at the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) have created a photon router that could plug into quantum networks to create robust optical interfaces for noise-sensitive microwave quantum computers.
The breakthrough is a crucial step toward someday realizing modular, distributed quantum computing networks that leverage existing telecommunications infrastructure. Comprising millions of miles of optical fiber, today’s fiber-optic networks send information between computing clusters as pulses of light, or photons, all around the world in the blink of an eye.
Sutor Group Intelligence and Advisory
Dr. Bob Sutor is the CEO and Founder of Sutor Group Intelligence and Advisory. Sutor Group provides broad market insights and deep technical expertise based on over four decades of experience with startups and large corporations. It advises Deep Tech startups, companies, and investors on quantum technologies, AI, and other emerging tech fields.
Sutor Group shares its knowledge and analysis through direct client engagements and seminars, reports, newsletters, books, written and on-air media appearances, and speaking and panel moderation at the top conferences and client events.
Disclosures and Disclaimers
Bob Sutor is a former employee of IBM and Infleqtion and holds equity positions or stock options in each company. He is a Non-Executive Director for Nu Quantum and Advisor to the venture capital firm Forma Prime.
The information contained in reports, newsletters, articles, and the resources available on the Sutor Group Intelligence and Advisory website is not intended as, and shall not be understood or construed as, legal or financial advice. We are not attorneys, accountants, or financial advisors, nor are we holding ourselves out to be. The information is not a substitute for legal or financial advice from a professional who is aware of the facts and circumstances of your individual or organizational situation.
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